Some people don’t get on with Google+. They don’t see the point of it and find it harder to engage with people than when using Facebook or Twitter.
Google+ is more about communities than friends, there are many strong communities and very influential individuals that you could use to your advantage in marketing.
The trick with google+ is to post only your very best images on a regular basis and share them with communities that have an interest in your style of work. Finally, try and make some influential connections, so when you have something important to say you are more likely to get your message spread quickly.
Of course it is a global audience, if your business is local only it may be of less interest. Even so, if you have a photography business listed in Google Local (formerly Google Places) and it is associated with a strong Google+ profile, you will be much more visible in the search engine results.
I find Google + the easiest social network to use as a photographer. It’s not perfect, organising your photos could be a lot simpler, but the look and feel of the interface is far smoother and less cluttered than Facebook. It’s a magnet for photographers of all levels from around the world.
It’s no coincidence that Photographers Trey Ratcliff, Thomas Hanks and Tom Anderson hold positions 6, 7, and 8 of the most followed people on Google+ .
I know technically Tom Anderson is best known as the founder of MySpace but photography is now his passion – look at his profile to see. If you haven’t already got a Google Plus account it’s daunting to begin with, you have Trey with just under 5 million followers to compete with!
Of course it’s doubtful that anyone starting now will be able to compete with the universal follower magnets, but there is a space somewhere in the middle, for us mere mortals to build an audience for our work. I’d like to share with you a simple way to speed up the process to find friends and influence people
I’ve watched people successfully gain influence and gather followers using circle sharing, competitions, themes and hashtags.
Here I’m going to focus on themes. Themes often have the added bonus that the curators (very influential people) will choose their favourites and reshare the images on the theme page itself, then you attract many more followers interested in your work. Also, as you are connecting to the groups who share your interests as a photographer, you will probably find that the quality of the comments you receive will improve.
The Hub of a theme is usually a Google+ Page or a Community. To post photographs to most themes you need to tag an image with:
- A link to The Google+ Theme Page or Community
- The curators of the Theme
- The Theme hashtag
There is a brilliant resource available that lists most of the popular themes and provides you with statistics, information and cut and paste code for your posts including all the essential tags and links.
I have used some of my favourite themes as examples but I suggest you make your own list using the themes listed on the resource I have linked to above.
The really annoying thing on Google+ is that when you cut and paste these tags from one Google+ post to another the links all disappear. However if you cut and paste the Google+ unique ID number for each page or person, and paste it into a post, the link will be created.
That is why the theme listing site above is so useful, and why creating your own popular cut and paste tags according to your photographic style will save your hours in the long run.
*NOTE: Remember do not cut and paste from one post to another in Google+ as all of your people and page tags will disappear. Cut and paste from your own list like the one I have made below.
If you really want to build your follower numbers up fast, consider putting yourself forward as a curator. I imagine it is quite time consuming, which is why I haven’t done it myself, however I’m sure it’s a great way to get followers. The resource link I provided above gives details of theme pages that are looking for curators.
Here’s the list, and if you want more top tips and you like my images you can circle me here.
Daily Google+ Themes
One sure way to attract attention is to post your very best images regularly. The daily themes are a good way to keep a steady flow of images appearing on your page. They are popular so you can pick up quite a few views using the hashtag.
For +100721197069868019681 curated by +117470753717431753548 +110041558267751969861 +116985892549750076024 +102171842495058318978 +107343380917808930971 +100730482429607730997 #MonochromeMonday
For +103408014527622914546 curated by +106132563999059898886 +104361409217313730040 #ShoesMonday
Leading Lines Monday
For +106738248584813417297 curated by +108127039931400009413 +104355888553035365377 +108092188319505624535 +114830458019096176470 +113111857754202208081 +100784425740559013107 #leadinglinesmonday
My Town Tuesday
For +100503825046812729376 curated by +114127684466692817416 +116042504805817667580 #mytowntuesday
For +110121585149280412897 curated by +100081010984768669358 +116678377243407600427 #PortraitTuesday
For +108674867211728423383 curated by +111112809838472063992 +113635217936692280136 +108258998494605140446 +116843025732061565320 #TransportTuesday
Wide Angle Wednesday
For +113413820629101434595 curated by +107916932044263516432 #WideAngleWednesday
For +112404978094795040756 curated by +111940817266286694912 #WeatherWednesday
For +105837174297260653678 curated by +104100048721044197927 #WetWednesday
For +100677528159245643709 curated by +105477838837461147904 #urbanthursday
For +111400732361417799841 curated by +102444210972227492079 +101810868794261263831 #CoastalThursday
In Motion Thursday
For +106417709946558982641 curated by +103776299476527190352 #InMotionThursdays
For +108574845125888832419 curated by +107926371512942521555 #FeetFriday
Colours on Friday
For +101895570915665777018 curated by +110027747567778716234 +101697458106330852210 #ColorsOnFriday
For +111700522129731539879 curated by +105852782594022510198 +104962347070667053810 +100275369366064591159 +114839663135720829360 #FidoFriday
Black and White Themes
I love Monochrome, these themes are really popular on Google+
10000 Photographers BW Monochrome
For +118354348104191320538 curated by +117000139571713536948 +105549797352796189905 #10000photographersBWmonochrome
All Things Monochrome
For +104488912244914098950 curated by +103236949470535942612 +110336976038750891860 #allthingsblackandwhite
For +104112931232906076951 curated by +111892763335178073075 +110336976038750891860 #hqspmonochrome
Monochrome Arty Club
For +100063075762256579052 curated by +108019662279165160680 +115665147773049983469 +105101694711744871391 +103197072119870191855 +102550939011914482302 #monochromeartyclub
Street Photography Themes
For +117667139809211458332 curated by +111895201268622692277 #StreetPics
For +113332593582232559763 curated by +111395336413321899601 +103729298155391133062 #streetphotography
RAW Street Photography
For +115761369087241460953 #rawstreetphotography
Really Popular General Themes
For +113338852684140641535 curated by +102921966230520584004 #creativephotos
10000 Photographers around the World
For +110538600381916983600 curated by +117000139571713536948 #10000photographersaroundtheworld
HQSP Non-nature For +102873089149603762163 curated by +101997782486428462734 +105869820195207598778 #hqspnonnaturephotos
Other Themes I Like
Low Angle PhotographyFor +118304888464001365482 curated by +114441204367012264249