It took me a while to get used to Pinterest. As with all social networks, we discover how we wish to interact with it and with others by playing and using. We learn by seeing what works and what doesn’t, whether our end goals are social, commercial, creative or all three.
Whilst I’m sure there is a lot yet to learn and discover, I’m sharing with you what I consider to be the best advice. Please feel free to share any genius tips you may have tucked up your sleeves in the comments section.
Pinterest for Photographers
- Keep things tidy.
- Build your boards/categories and their titles carefully. Make sue your board title actually describes what you share on the board.
- Choose who you follow carefully, don’t just randomly follow the interests that Pinterest offer you when you sign up, you’ll be forever un-following the stuff you are not interested in seeing.
- Be on the look out for other great curators. If you like 90% of what they post then follow them or selected boards of theirs.
- Likewise if images that are just not your thing keep appearing in your stream, trace them back to origin and unfollow the person or board.
- The sooner you get your stream finely tuned, the easier and more pleasurable it becomes just scrolling through a creative feast and sharing the best morsels.
- Update often but not all at once!
- Post only the best of others
- Post the VERY best of your images, be selective.
- Establish yourself as curator extraordinaire, in the webby mess of imagery, people will love you if you have an eye for a killer image and do their sifting for them. Unlike Google, you are not a machine; it is your personality, humor and style that count.
- Use Pinterest as a clippings library for articles that you find really interesting as well as your own articles and create boards with well organised themes.
- Make sure your blog has a clearly findable Pinterest share buttons. (Unlike mine, I’m working on it but it effects other third party share widgets, annoying)
- Link up your other accounts to allow Pinterest to share your pins on them, you can choose which pins to share on accounts like twitter or Facebook.
- When your board is looking particularly good share a link to it from other networks.
- When you accept an invitation to post on someone’s board, think carefully, their board will appear on you page, does it really represent you?
- If you find a board with multiple curators that does fit your idea of a good board than ask if you could be a curator.
- Use Pinterest to publicise your other social pages, pin from you blog, from Flickr, Redbubble, Instagram etc. Note that some networks do not allow pinning (tip: from flickr click ‘view all sizes’ and pin from there).
- Remember Pinterest is about curating and sharing. As a photographer you are your brand, if you constantly only promote your own brand (images) people will get bored.
- After a while you will see some of the same images doing the rounds, when you see something extraordinary on the web, then pin it, don’t just rely on repins, you want to be original. Do check that the original photographer is linked to and credited, and does not prohibit it.
- Don’t forget you can comment on other peoples posts, respond to comments on your posts and you can message someone with the usual @ symbol
Photographers Guide to Pinterest by Heather Buckley Photography